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Collector relationships, reimagined.

Leading gallery directors use First Thursday to streamline their sales and focus on the most valuable collector relationships.

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Powering forward-thinking and innovative galleries worldwide

Features

All of your enquiries, all in one place.

First Thursday consolidates all of your enquiry sources, so you can engage your collectors wherever they find you—online, in the gallery or at art fairs.

First Thursday combines all of your enquiries, so you can engage collectors wherever they find you—online, in gallery or at fairs.

Critical datapoints

Understand each collector’s budget, preferences and location from the very start of an enquiry.

Smart drafts

Start a personalised conversation about a future purchase with a collector without any delay.

Collector insights

Automatic background research helps you to personalise your collector outreach.

Our AI tools will instantly research and summarise key public information about each enquiry

Connect to your CRM

Sync collector details and insights to your existing CRM, seamlessly integrating with your workflow.

Sync collector details and to your existing CRM, seamlessly integrating with your workflow.

Real-time insights

Real-time collector insights

Advanced insights and collector scoring to help you focus on the collectors who matter most.

Advanced insights and collector scoring to help you focus on the most valuable collectors.

Keep your data secure

We work to the highest data privacy and security standards to protect your most valuable asset.

Product

Focus on building relationships,
not admin

Built in partnership with leading contemporary galleries, we'll help you to make the most out of every new enquiry by collecting critical datapoints and insights, all whilst streamlining manual tasks.

This means you can focus on in-person interactions and building relationships with the most important collectors.

£2m+

Registered budgets

We've helped galleries to register over £2m in collector budgets to date.

10k+

Collector profiles

Our beautiful UX makes it effortless for galleries to add and manage collector profiles.

250k+

Unique datapoints

Our rich insights help galleries craft personalised experiences for each collector.

Our rich insights help galleries craft personalised experiences for each collector

50+

Supported art fairs

Our tools have been used at dozens of art fairs, including The Armory and Tokyo Gendai.

Testimonials

Engineered for innovative gallerists

We work hand-in-hand with top emerging and mid-tier galleries who are looking to build powerful relationships with their collectors

We work hand-in-hand with leading galleries who are looking to build powerful relationships with their collectors

"By digitising the way we register new collectors, First Thursday’s platform has really helped us to maximise the return we get from participating in international fairs."

Josephine May Bailey

Sales Director, gallery rosenfeld

"First Thursday has been essential in innovating our gallery’s digital channels, and understanding and activating our latent collector base. We now have a clear picture of these buyers’ budgets, timelines, and artist interest. The aesthetic and integration of their mechanics has been seamless."

Jack Trodd

Founder, BWG Gallery

"First Thursday has allowed us to connect with our community on a deeper level and improve the information and offerings that collectors and art enthusiasts alike want to know about."

Millie Jason Foster

Director, Gillian Jason Gallery