Leading gallery directors use First Thursday to streamline their sales and focus on the most valuable collector relationships.
Trusted by ambitious galleries from around the world
Instantly identify your most valuable collectors
Surface high-intent buyers, understand their interests, and follow up with precision – from first enquiry to final sale.
Critical details, captured
Easily log artworks, preferences, and collector notes so your team has everything they need to follow up.
Smart drafts
Start a personalised conversation with every collector via email or WhatsApp about a future purchase – without any delay.
Instant intellgence
Built for your CRM
Advanced insights
Privacy-first design
We treat your data like the precious asset it is with enterprise-grade security and privacy.
Product
Unlock the full value of every collector interaction
Art fairs are overwhelming.
Countless conversations, long days and eye-watering costs. And it’s harder than ever before to spot buyers from browsers.
We’ve built a platform from the ground up that helps leading mid-tier galleries to maximise their sales –
both during and after every fair.
First Thursday does all the heavy lifting, so you can focus on building relationships with your most valuable clients.
£5m+
Registered budgets
We've helped galleries to register over £5m in collector budgets to date.
50k+
Collector profiles
Our beautiful UX makes it effortless for galleries to add and manage collector profiles.
1m+
Unique datapoints
100+
Supported art fairs
Our tools have been used at hundreds of art fairs, including The Armory, EXPO and Frieze.
Testimonials
Built with and for high-performing sales teams
We work hand-in-hand with top emerging and mid-tier galleries who are looking to build powerful relationships with their collectors.
"By digitising the way we register new collectors, First Thursday’s platform has really helped us to maximise the return we get from participating in international fairs."
Josephine May Bailey
Sales Director, gallery rosenfeld
"First Thursday has been essential in innovating our gallery’s digital channels, and understanding and activating our latent collector base. We now have a clear picture of these buyers’ budgets, timelines, and artist interest. The aesthetic and integration of their mechanics has been seamless."
Jack Trodd
Founder, BWG Gallery
"First Thursday has allowed us to connect with our community on a deeper level and improve the information and offerings that collectors and art enthusiasts alike want to know about."
Millie Jason Foster
Director, Gillian Jason Gallery